In the report, the maximum height your logo can be is 120 pixels. If your image has a height greater than 120 pixels, the height of the image is set to 120, and the width is scaled proportionally. For example if you had an image with height 308, width 440: Height = 308 -> New Height = 120 Width = 440 -> New Width = 440 * (120 / 308) = 171